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Boulder, Col. – (December 18, 2006) – As the blogosphere continues to grow in importance to marketers, outreach tools have failed to keep pace. Umbria Inc., a market intelligence company that specializes in blog research and consumer generated media (CGM) for market insight, today released Umbria Connect™, a service that provides URL source lists to companies eager to connect with individual bloggers who are passionately blogging on topics of high interest.
Umbria Connect gathers input from publicly available CGM sources to locate individual bloggers writing about topics or themes of interest to marketers. Umbria then sells the blog URLs in blocks of 25 on a subscription basis – with either monthly or quarterly updates – to help marketers engage with this important and constantly evolving audience.
Clients can use Umbria Connect to:
- Seed a community of passionate supporters for:
- Product/feature attitudes and usage trends
- Word-of-mouth campaigns
- Test marketing and advertising concepts and positioning
- Test receptivity and feedback to product ideas, new applications, and/or product line extensions
- Build custom marketing panels that provide objective feedback
- Gather information on competitive perceptions and insight
“Umbria Connect is a natural extension of our blogosphere segmentation capabilities,” said Janet Eden-Harris, CEO, Umbria Inc. “This new offering enables us to support our clients close the loop on the blogosphere research and put the analysis to work in their individual outreach campaigns.”
Several of Umbria’s clients across various market segments have had exclusive access to Umbria Connect over the past several months, and now Umbria is offering this data to any interested organizations. More information can be found on Umbria’s Web site at http://www.umbrialistens.com/products/connect.php.
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About J.D. Power and Associates
Headquartered in Westlake Village, Calif., J.D. Power and Associates is a global marketing information services company operating in key business sectors including Web intelligence, market research, forecasting, performance improvement, training and customer satisfaction. The company’s quality and satisfaction measurements are based on responses from millions of consumers annually. J.D. Power and Associates is a business unit of The McGraw-Hill Companies.
About The McGraw-Hill Companies
Founded in 1888, The McGraw-Hill Companies (NYSE: MHP) is a leading global information services provider meeting worldwide needs in the financial services, education and business information markets through leading brands such as Standard & Poor’s, McGraw-Hill Education, BusinessWeek and J.D. Power and Associates. The Corporation has more than 280 offices in 40 countries. Sales in 2007 were $6.8 billion. Additional information is available at http://www.mcgraw-hill.com.
No advertising or other promotional use can be made of the information in this release without the express prior written consent of J.D. Power and Associates. www.jdpower.com/corporate
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