WEBINARS
A Focus Group of Mllions |
How to Leverage Social Media for Consumer Insights
In this webinar, BusinessWeek technology writer Stephen Baker, author of the popular new book The Numerati, explored the technology behind the analysis of social media, and how that is changing the marketing landscape. » Download
Identity Theft | The $60 Billion Heist
Every 60 seconds, more than 28 people become a victim of identity theft, costing companies an estimated $56.6 billion annually. In fact, identity theft is surpassing drug trafficking as the #1 crime in the U.S. Learn what the blogosphere thinks. » Download
Marketing in a Recession|
Consumers are talking. Are you listening?
With Marketing budgets increasingly under pressure, marketers need to be more efficient than ever. Messages need to be relevant. Targeting and media placement needs to be spot on. Hear guest speaker Suresh Vittal, Principal Analyst at Forrester Research and Janet Eden-Harris, VP, J.D. Power Web Intelliigence as they discuss how marketing is changing and why social media is more important than ever to marketers.
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Financial Crisis | Consumer Attitude Monitor
Social Media exploded with conversations on the financial crisis in September and October 2008 as consumers grapple to understand what’s happening and what to do. J.D. Power’s Web Intelligence Division has sifted through 70 million blogs and message boards, delving into postings related to the financial crisis to gauge consumer sentiment.
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The Blogosphere | Greenfield or Minefield?
Sustainability in CPG and Retail
Learn how attitudes are changing about environmental sustainability, what brands are winning the blogosphere's favor, and how this affects the CPG and Retail industries.
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The Blogosphere | Greenfield or Minefield?
Sustainability in the Energy Industry
Learn how attitudes are changing about environmental sustainability, what brands are winning the blogosphere's favor, and how this affects the CPG and Retail industries.
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The Blogosphere | Greenfield or Minefield?
Sustainability in the Auto Industry
Learn how attitudes are changing about environmental sustainability, what brands are winning the blogosphere's favor, and how this affects the CPG and Retail industries.
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Beyond Monitoring: Understanding Your Consumers through Social Media
Learn how insurance and financial institutions are leveraging Social Media Analysis to learn not only what consumers are saying about their brand and products but who is doing the talking.
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Media Convergence
In a retrospective look at research from social media, Umbria looked for common themes across all research in all industries in 2007. Some megatrends popped up over and over—trends that you’ll want to know about, consider as you develop new products and services, and monitor in 2008.
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Trend Spotting in the Blogosphere
In a retrospective look at research from social media, Umbria looked for common themes across all research in all industries in 2007. Some megatrends popped up over and over—trends that you’ll want to know about, consider as you develop new products and services, and monitor in 2008.
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The Blogosphere: Greenfield or Minefield?
As the climate heated up in 2007, so did the blogosphere. In fact, Umbria sifted through 30 million blogs and saw new postings spike upward to 9000 per week over the last half of 2007. What does the surge in interest mean for your products and brands in 2008?
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Harnessing the Blogosphere for Product Innovation
This webinar looks at how companies have been able to successfully use analysis of the blogosphere to drive production innovation. Learn why the blogosphere is an excellent source to learn about trends before your competition does, giving you a competitive edge. This webinar features Janet Eden-Harris, Umbria CEO. Download »
Look Who's Blogging: Tapping into the Blogosphere for Brand Insight
Explore the importance of learning not only what people are saying in the blogosphere, but who's doing the talking: is the discussion driven by young men? Baby Boomer females? It can make a big difference in interpreting the results. Featured speakers are Peter Kim, senior analyst from Forrester Research and Janet Eden-Harris, CEO, Umbria. Download »
Mining the Blogosphere: It's a Whole New World of Marketing
Find out why the blogopshere is an important source of market information and how marketers can use the blogosphere to measure the effectiveness, momentum and engagement of marketing initiatives/programs. Featured speakers are Howard Kaushansky, President, Umbria, and Geno Church, Brains on Fire. Learn more »
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